2025
brandaid.co
The BRAND+AID® website is a fully custom, interactive, CMS-driven platform built in Framer. It blends bold design with seamless UX to showcase their creative expertise & services.
Web Design
Branding
*
Introduction
A bold transformation of BRAND+AID®'s digital identity. Built from scratch and built to perform.*
Rethinking the Digital Flagship
As the studio evolved, so did the need for a digital home that actually reflected the brand. I led the website project from the ground up—concept, structure, design, build, and CMS. Every decision was made to align the site with who we are: design-led, experience-focused, and built differently than the rest.
*
The Problem
A Brand in Motion, A Site Standing Still
Our previous website had been stretched past its limit. It didn’t reflect the rebrand or the level of creative work we were producing. Attempts to outsource the build introduced more challenges than solutions—the results were rigid, templated, and off-mark. Rather than try to retrofit someone else’s vision, I took the project internal and started fresh, with full creative control and a clear understanding of the brand’s direction.
*
The Solution
Purpose-Built in Framer, With Every Detail Considered
I designed and developed the site entirely in Framer—custom from top to bottom. No templates, no shortcuts. The build included a full CMS backend to make content updates seamless for the team—case studies, blogs, and resources are all dynamic and easy to manage moving forward.
Every design decision was made to support the evolved BRAND+AID® identity. I developed a flexible layout system rooted in bento-style grids to bring structure and energy to the experience. Because our brand fonts aren’t web-safe, I created a typographic system using Google fonts that preserved hierarchy and character without compromising accessibility or speed.
To support internal workflows, I integrated Slack via webhook, allowing email signups from the site to push directly into our team’s channel. I also built a custom calendar module using our internal color codes to visually map key dates across projects.
The final product is lean, interactive, and entirely ours—designed to evolve alongside the brand and function as both a showcase and a tool.
*
Conclusion
From Placeholder to Powerhouse
brandaid.co is now a tool that actually works for us—both visually and operationally. It reflects our identity, supports our sales process, and adapts as the team grows. By managing the project independently, I delivered a fully custom, future-ready site that not only saved the company over $20K in dev costs, but raised the bar for what our digital presence can do.
*
More Works
(SS® — 02)
©2025
*
Let's Work Together
(SS® — 03)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Uniquely Designed*
Uniquely Designed*
Never Repeated*
Never Repeated*
*
FAQ
01
What kinds of projects do you take on?
02
What’s your process like?
03
How is pricing determined?
04
How flexible is the scope?
05
What makes your websites different?
06
What’s included in brand development?
07
How do you measure success?
08
How do I get started?
2025
brandaid.co
The BRAND+AID® website is a fully custom, interactive, CMS-driven platform built in Framer. It blends bold design with seamless UX to showcase their creative expertise & services.
Web Design
Branding
*
Introduction
A bold transformation of BRAND+AID®'s digital identity. Built from scratch and built to perform.*
Rethinking the Digital Flagship
As the studio evolved, so did the need for a digital home that actually reflected the brand. I led the website project from the ground up—concept, structure, design, build, and CMS. Every decision was made to align the site with who we are: design-led, experience-focused, and built differently than the rest.
*
The Problem
A Brand in Motion, A Site Standing Still
Our previous website had been stretched past its limit. It didn’t reflect the rebrand or the level of creative work we were producing. Attempts to outsource the build introduced more challenges than solutions—the results were rigid, templated, and off-mark. Rather than try to retrofit someone else’s vision, I took the project internal and started fresh, with full creative control and a clear understanding of the brand’s direction.
*
The Solution
Purpose-Built in Framer, With Every Detail Considered
I designed and developed the site entirely in Framer—custom from top to bottom. No templates, no shortcuts. The build included a full CMS backend to make content updates seamless for the team—case studies, blogs, and resources are all dynamic and easy to manage moving forward.
Every design decision was made to support the evolved BRAND+AID® identity. I developed a flexible layout system rooted in bento-style grids to bring structure and energy to the experience. Because our brand fonts aren’t web-safe, I created a typographic system using Google fonts that preserved hierarchy and character without compromising accessibility or speed.
To support internal workflows, I integrated Slack via webhook, allowing email signups from the site to push directly into our team’s channel. I also built a custom calendar module using our internal color codes to visually map key dates across projects.
The final product is lean, interactive, and entirely ours—designed to evolve alongside the brand and function as both a showcase and a tool.
*
Conclusion
From Placeholder to Powerhouse
brandaid.co is now a tool that actually works for us—both visually and operationally. It reflects our identity, supports our sales process, and adapts as the team grows. By managing the project independently, I delivered a fully custom, future-ready site that not only saved the company over $20K in dev costs, but raised the bar for what our digital presence can do.
*
More Works
(SS® — 02)
©2025
*
Let's Work Together
(SS® — 03)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Uniquely Designed*
Never Repeated*
*
FAQ
01
What kinds of projects do you take on?
02
What’s your process like?
03
How is pricing determined?
04
How flexible is the scope?
05
What makes your websites different?
06
What’s included in brand development?
07
How do you measure success?
08
How do I get started?
2025
brandaid.co
The BRAND+AID® website is a fully custom, interactive, CMS-driven platform built in Framer. It blends bold design with seamless UX to showcase their creative expertise & services.
Web Design
Branding
*
Introduction
A bold transformation of BRAND+AID®'s digital identity. Built from scratch and built to perform.*
Rethinking the Digital Flagship
As the studio evolved, so did the need for a digital home that actually reflected the brand. I led the website project from the ground up—concept, structure, design, build, and CMS. Every decision was made to align the site with who we are: design-led, experience-focused, and built differently than the rest.
*
The Problem
A Brand in Motion, A Site Standing Still
Our previous website had been stretched past its limit. It didn’t reflect the rebrand or the level of creative work we were producing. Attempts to outsource the build introduced more challenges than solutions—the results were rigid, templated, and off-mark. Rather than try to retrofit someone else’s vision, I took the project internal and started fresh, with full creative control and a clear understanding of the brand’s direction.
*
The Solution
Purpose-Built in Framer, With Every Detail Considered
I designed and developed the site entirely in Framer—custom from top to bottom. No templates, no shortcuts. The build included a full CMS backend to make content updates seamless for the team—case studies, blogs, and resources are all dynamic and easy to manage moving forward.
Every design decision was made to support the evolved BRAND+AID® identity. I developed a flexible layout system rooted in bento-style grids to bring structure and energy to the experience. Because our brand fonts aren’t web-safe, I created a typographic system using Google fonts that preserved hierarchy and character without compromising accessibility or speed.
To support internal workflows, I integrated Slack via webhook, allowing email signups from the site to push directly into our team’s channel. I also built a custom calendar module using our internal color codes to visually map key dates across projects.
The final product is lean, interactive, and entirely ours—designed to evolve alongside the brand and function as both a showcase and a tool.
*
Conclusion
From Placeholder to Powerhouse
brandaid.co is now a tool that actually works for us—both visually and operationally. It reflects our identity, supports our sales process, and adapts as the team grows. By managing the project independently, I delivered a fully custom, future-ready site that not only saved the company over $20K in dev costs, but raised the bar for what our digital presence can do.
*
More Works
©2025
*
Let's Work Together
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Uniquely Designed*
Never Repeated*
*
FAQ
What kinds of projects do you take on?
What’s your process like?
How is pricing determined?
How flexible is the scope?
What makes your websites different?
What’s included in brand development?
How do you measure success?
How do I get started?