This project began as a lead through the Framer-built site I designed for BRAND+AID® — a full custom build that continues to generate high-quality clients. BuzzFeed approached us looking for a tailored sales deck that could act as both a product showcase and a brand moodboard. Their team needed a tool that would not only present a curated list of product options but also reflect their bold, punchy visual identity.

I led the design, strategy, and product curation, digging deep into the BuzzFeed brand to ensure the deck felt instantly familiar yet refreshingly useful. This wasn’t just about layout or visuals — it was about understanding how they tell stories, what excites their audience, and how to translate that into merchandise. Every product was handpicked to feel intentional, with mockups and messaging that made the offering easy to visualize. This deck demonstrates my ability to extract brand DNA and translate it into clear, compelling design systems that serve both creative and commercial needs.